California NIL Laws

In August 2021, California enacted Senate Bill 26, allowing student-athletes, including those at community colleges, to profit from their Name, Image, and Likeness (NIL). Unlike some states, California imposes no restrictions on the types of endorsements athletes can pursue.

California allows high school athletes to monetize their Name, Image, and Likeness (NIL) through endorsements and sponsorships, but they cannot use their school or team affiliation for commercial activities. 

Student-athletes, universities, and businesses should closely monitor evolving NIL laws in California and potential national legislation. As stakeholders navigate the impact of NIL on college sports, new regulations will likely emerge, shaping how brands engage with athletes. While state laws remain inconsistent, the possibility of federal NIL legislation remains on the horizon.

For those seeking clarity on these changes, staying informed is key. Connect with us for the latest updates and insights.